A Korean skincare brand known for its high quality sheet masks, and tailor-made for demanding consumers, of course I had to look more into it! Let me introduce you to JAY JUN cosmetics, one of my K-Beauty obsessions

I had the great opportunity of meeting and interviewing Paula Begoun, founder of the American skincare brand Paula's Choice, when she came to Paris in May.

When South Korea comes up with a new miracle ingredient for skin damaged by pollution, you can be sure that I want to tell you more about it! After the huge popularity of the Cica trend in skincare, let's focus today on Mugwort (or Artemisia), which will be everywhere this year, at least in K-Beauty products.