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Memos: notes, behind the scenes and fleeting moments

Memo 2 Cicago Cica Double Effect Ampoule Isntree Green Tea Fresh Toner 1dummy

BTY ALY Memo #2: Sustainability & new K-beauty trends

October 23, 2019

In this second press review, let's talk about sustainability, what it really means and the consequence for cosmetics, but also about the new trends of K-Beauty now that it's here to stay and more available worldwide!
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Memo #1 Clean Beauty & Beauty Ritualsdummy

BTY ALY Memo #1 Clean Beauty & Beauty Rituals

September 11, 2019

Clean Beauty is one of the hottest topics at the moment. Some of these "green beauty" brands aren't afraid to scare consumers to sell more, but these tactics will soon have no place in the beauty industry (in Europe at least…)! And also, from ancient Egyptian rituals to teenage beauty routines, you will know everything thanks to this first BTY ALY press review!
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LANEIGE Finger Graphic Liner Black, Brown, Burgundy, Sequin Beigedummy

LANEIGE Finger Graphic Liners: review and swatches

September 27, 2018

A pretty and simple eyeliner flick is my favorite look on lazy makeup days. With the brand new Finger Graphic Liners by the Korean brand LANEIGE, it has become even easier and faster to draw the perfect line!
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