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If you're a regular BTY ALY reader, you already know that I have a hard time making choices. That's why I never do "favorites" posts. And I already have a feeling that this article will look more like a very long products list than a curated selection of my favourite French 'pharmacie' beauty products. Oh well, you've been warned!

During my trip to Seoul last September, I was lucky enough to visit this architectural gem that is the sublime flagship store of the very prestigious Korean skincare brand Sulwhasoo. Today, let me introduce you to Sulwhasoo, a true flagship of the Korean cosmetic industry. I will also tell you more about the wonderful "shopping experience" I tried out in this beautiful place.