Memo #1 Clean Beauty & Beauty Rituals

Memos: notes, behind the scenes and fleeting moments

Biafine Tube

Biafine is trending on TikTok and I have thoughts

August 2, 2022

On TikTok, it's the newest skincare trend. Believe it or not, Biafine, this old-school French pharmacy product from the last century is "the" trendy product, the must-have to bring back from your vacation in France. Well, let me tell you what I think about this "Biafine trend"!
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Memo Celebrity Brands

Today, let’s talk about… celebrity beauty brands!

October 3, 2021

Did you see, there was another star/influencer/celebrity beauty brand launched today… I wrote this sentence last week; I know it's still relevant this week too! Every time I see a new launch (every other day, that is), I can't help but wonder if all these celebrity brands will still be around in 10 years? That's what I'll talk about in this week's Memo!
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Memo 2 Cicago Cica Double Effect Ampoule Isntree Green Tea Fresh Toner 1

BTY ALY Memo #2: Sustainability & new K-beauty trends

October 23, 2019

In this second press review, let's talk about sustainability, what it really means and the consequence for cosmetics, but also about the new trends of K-Beauty now that it's here to stay and more available worldwide!
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