Memo #1 Clean Beauty & Beauty Rituals

Memos: notes, behind the scenes and fleeting moments

Beautyworld 2022 Memo

6 beauty trends I saw at Beautyworld 2022

November 14, 2022

Recently, I spent two days in the largest trade show dedicated to beauty professionals in the Gulf: Beautyworld Dubai. This huge event is usually the opportunity for me to discover new brands, very promising product concepts, and especially to meet and exchange with passionate and exciting beauty professionals!
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Biafine Tube

Biafine is trending on TikTok and I have thoughts

August 2, 2022

On TikTok, it's the newest skincare trend. Believe it or not, Biafine, this old-school French pharmacy product from the last century is "the" trendy product, the must-have to bring back from your vacation in France. Well, let me tell you what I think about this "Biafine trend"!
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Memo Celebrity Brands

Today, let’s talk about… celebrity beauty brands!

October 3, 2021

Did you see, there was another star/influencer/celebrity beauty brand launched today… I wrote this sentence last week; I know it's still relevant this week too! Every time I see a new launch (every other day, that is), I can't help but wonder if all these celebrity brands will still be around in 10 years? That's what I'll talk about in this week's Memo!
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