Memo #1 Clean Beauty & Beauty Rituals

Memos: notes, behind the scenes and fleeting moments

Beautyworld 2022 Memo

6 beauty trends I saw at Beautyworld 2022

November 14, 2022

Recently, I spent two days in the largest trade show dedicated to beauty professionals in the Gulf: Beautyworld Dubai. This huge event is usually the opportunity for me to discover new brands, very promising product concepts, and especially to meet and exchange with passionate and exciting beauty professionals!
View Memo
Memo Celebrity Brands

Today, let’s talk about… celebrity beauty brands!

October 3, 2021

Did you see, there was another star/influencer/celebrity beauty brand launched today… I wrote this sentence last week; I know it's still relevant this week too! Every time I see a new launch (every other day, that is), I can't help but wonder if all these celebrity brands will still be around in 10 years? That's what I'll talk about in this week's Memo!
View Memo
Is "Clean Beauty" anti-science?

Discussion: Is “Clean Beauty” anti-science?

November 1, 2020

As an ex-French literature and human sciences' student, I find it very hard to resist a good "philosophy" discussion when I see one, especially if it involves one of my favorite topics 😆 I could not help but add my voice to the current hot Instagram debate: "Is Clean Beauty anti-science"?
View Memo

An authentic beauty magazine with personality and looks: reviews, articles, focus & memos

BTY ALY Newsletter

Don't miss out on new content we publish.
Hey, it could be the review, or article that helps you find the exact skincare product you were looking for.
We wouldn't want you missing out on that now, would we :)