6 beauty trends I saw at Beautyworld 2022
November 14, 2022
Recently, I spent two days in the largest trade show dedicated to beauty professionals in the Gulf: Beautyworld Dubai. This huge event is usually the opportunity for me to discover new brands, very promising product concepts, and especially to meet and exchange with passionate and exciting beauty professionals!
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Biafine is trending on TikTok and I have thoughts
August 2, 2022
On TikTok, it's the newest skincare trend. Believe it or not, Biafine, this old-school French pharmacy product from the last century is "the" trendy product, the must-have to bring back from your vacation in France. Well, let me tell you what I think about this "Biafine trend"!
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New In: LG PraL Intensive Multi-Care BLP1 anti-aging device
November 21, 2021
Having your own "Beauty Clinic" at home, wouldn't that be the dream if you're a skincare addict? Well, that's precisely the idea behind LG's brand new anti-aging device, the LG PraL Intensive Multi-Care BLP1!
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Today, let’s talk about… celebrity beauty brands!
October 3, 2021
Did you see, there was another star/influencer/celebrity beauty brand launched today…
I wrote this sentence last week; I know it's still relevant this week too! Every time I see a new launch (every other day, that is), I can't help but wonder if all these celebrity brands will still be around in 10 years? That's what I'll talk about in this week's Memo!
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Today, let’s talk about… sponsored campaigns!
September 8, 2021
Yes, I'm introducing a new concept over here! I finally decided to use my Memo articles category, which I left aside a bit unfairly. So today, let's chat about sponsored campaigns on social media!
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Rose Hermès, Spring collection 2021
May 15, 2021
After the launch of their Rouge Hermès last year, the French luxury company continues to expand its makeup line with Rose Hermès, for Spring 2021. This collection remains on the same path, with a focus on luxury, but also contemporary, durable and refillable products. I tried it, let me tell you what I think :)
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Discussion: Is “Clean Beauty” anti-science?
November 1, 2020
As an ex-French literature and human sciences' student, I find it very hard to resist a good "philosophy" discussion when I see one, especially if it involves one of my favorite topics 😆 I could not help but add my voice to the current hot Instagram debate: "Is Clean Beauty anti-science"?
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How to deal with “quarantine acne”?
April 19, 2020
Clearly the situation we're experiencing at the moment is exceptional from every point of view, causing big changes in our lives… and also our skin! One of them is what I would like to call "quarantine acne".
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BTY ALY Memo #2: Sustainability & new K-beauty trends
October 23, 2019
In this second press review, let's talk about sustainability, what it really means and the consequence for cosmetics, but also about the new trends of K-Beauty now that it's here to stay and more available worldwide!
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BTY ALY Memo #1 Clean Beauty & Beauty Rituals
September 11, 2019
Clean Beauty is one of the hottest topics at the moment. Some of these "green beauty" brands aren't afraid to scare consumers to sell more, but these tactics will soon have no place in the beauty industry (in Europe at least…)! And also, from ancient Egyptian rituals to teenage beauty routines, you will know everything thanks to this first BTY ALY press review!
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LANEIGE Finger Graphic Liners: review and swatches
September 27, 2018
A pretty and simple eyeliner flick is my favorite look on lazy makeup days. With the brand new Finger Graphic Liners by the Korean brand LANEIGE, it has become even easier and faster to draw the perfect line!
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Rouge Dior Ultra Rouge lipsticks: review and swatches
September 12, 2018
I just spent the last few months wearing sheer lipsticks and other tinted lip balms, but when I saw the first pictures of the new Rouge Dior Ultra Rouge lipsticks, I suddenly craved wearing bold colors on my lips again!
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New in: the Sulwhasoo’s Peach Blossom Spring Utopia collection
May 21, 2018
I just received them and I thought I needed to show you right away! Let me introduce you to the Sulwhasoo's Peach Blossom Spring Utopia makeup collection!
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Trend: cannabis beauty products
May 1, 2018
The new it ingredient in the beauty world? It's a cannabis derivative called CBD. It's true and I promise you I didn't smoke it!
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5 makeup products I’m loving right now (Spring 2018)
March 21, 2018
Ah, the spring makeup collections with their soft pastel colors, their radiant finishes to catch the light of the first beautiful days... They're very hard to resist! Here are some new products that I recently add to my makeup bag:
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Are acids a “chemical violence” for the skin?
February 2, 2018
A reaction to the article published on theoutline.com claiming that acids are "chemical violence" for the skin.
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Beauty trend: honey skin
January 31, 2018
"Honey skin" is a new skincare trend. But what does that mean, exactly? And what does it have to do with honey?
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Drunk Elephant The Littles
November 23, 2017
I'm a big fan of the Littles from the beautiful brand Drunk Elephant! They're mini skincare products you can use to try the brand or travel with easily.
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Bobbi Brown Crushed Lip Color lipsticks
November 14, 2017
Millenial lipsticks! That's what I thought when I read the description of these Bobbi Brown Crushed Lip Color lipsticks.
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